Did you know that within 30 seconds of meeting you, the other person makes at least 11 assumptions about you?
Tips to improve professional image
While you are shaking hands and
exchanging pleasantries, that new acquaintance is evaluating you on
these and other areas: education, social and economic status,
occupation, marital status, trustworthiness, credibility, likelihood to
succeed and your ancestry.
Furthermore, according to Kathryn J.
Volin, author of Buff and Polish: A Practical Guide to Enhance Your
Professional Image and Communication Style, more than half 55 percent of
our “believability” is based on simple body language, including
posture, gestures, and eye contact.
To put it simply, first impressions
count, and in today’s fast-paced business world, they count even more
than ever. If you’ve been a bit lazy about your professional image, you
may be surprised at how it has been holding you back professionally.
If hear the phrase professional image
and think of Photoshop, let’s begin by defining our terms. The
Merriam-Webster dictionary defines “professional” as “characterized by
or conforming to the technical or ethical standards of a profession” or
“exhibiting a courteous, conscientious, and generally businesslike
manner in the workplace.”
“Image” is defined as “a reproduction or
imitation of the form of a person or thing.” So, your professional
image then is what you look like to your co-workers, your employees,
your employers and your customers. Based upon Volin’s research,
depending on how successful your image is, you are either gaining or
losing prestige and/or business because of that image. Let’s take a look
at how you can sharpen up your image. Here are five steps:
Look the part
What is appropriate to wear on the job
can vary widely according to your profession. People in creative jobs
generally have looser guidelines in what to wear to work, than say those
in the legal profession. That said, what you wear has a great deal to
say about you and how you are perceived.
However, according to Kali Evans-Raoul ,
founder of the Chicago-based The Image Studios , certain standards
apply everywhere. She recommends that your work clothing should be the
best quality you can afford measured by fit and fabric, not just price.
One way to gauge what to wear on the job
is to look at the people in your company who have the job you would
like to have and dress accordingly. Invest in some quality pieces that
will from the base of your wardrobe. Go for classic designs that will
not go out of style next season. You can stay up to date with trends
with less expensive accessories.
In addition to your wardrobe, a polished
hairstyle will help convey professionalism. It’s probably time to ditch
the ponytail or the purple highlights in order to be taken seriously.
Be on time
Nothing is more frustrating than to be
kept waiting at a meeting or an appointment. Make it a habit to be
punctual, and you will reap dividends in the long run. By the same
token, don’t be the first to rush out of a meeting. Allow time to talk
with the other participants and help straighten up the room if needed.
This is also a great time to ask the meeting facilitator any questions
about the meeting.
Work on Your Body Language
We can reveal a great deal about
ourselves before we have even said a word. According to a study
released earlier this year by Princeton University, we rely more on body
movement in interpreting someone’s meaning than we do on facial
expressions. Here are two examples:
- An open posture, which involves keeping the trunk of the body open and exposed i.e. no arms crossed in front of your chest, can indicate friendliness, openness, and willingness.
- Closed posture, which involves hunching forward and keeping the arms and legs crossed, can show hostility, unfriendliness, and anxiety.
Did you mother always tell you to sit up
straight? She was right. Posture can reveal personality
characteristics, such as whether you are confident, open, or submissive.
When you sit up straight in a meeting, it shows you are interested in
what is going on. When you slouch, it delivers the opposite message.
Keep Learning
You enhance your professional image by
expanding your knowledge. Sign up for any training courses or seminars
your company offers. If there are none available at work, seek out
options for learning in your community for some options. Toastmasters
clubs offer the chance to gain valuable public speaking skills in a
supportive environment, for example.
Value your reputation
“It takes 20 years to build a
reputation and five minutes to ruin it. If you think about that, you’ll
do things differently.” Warren Buffett is credited with this quote, and
it is worth bearing in mind on a daily basis.
Cultivate good manners in all your
business dealings. Even when things do not go as you plan, you can
control how you handle the situation. Be especially careful with your
online persona. Avoid the impulse to “snap” back with quick responses.
Make sure your Facebook, LinkedIn and Twitter accounts don’t reveal
information about your personal life that could tarnish your
professional life.
“You must realize that if you aren’t
managing your own professional image, someone else is,” warns Laura
Morgan Roberts in the article Changing Faces: Professional Image Construction in Diverse Organizational Settings,” in the Academy of Management Review.
“People are constantly observing your
behavior and forming theories about your competence, character, and
commitment, which are rapidly disseminated throughout your workplace,”
Roberts writes. “It is only wise to add your voice in framing others’
theories about who you are and what you can accomplish.”
Sources:
Volin, Kathryn J., Buff And Polish: A
Practical Guide To Enhance Your Professional Image And Communication
Style, Virtualbookworm.com Publishing, 1999.
Website: http://www.valuewalk.com/2013/09/how-to-improve-your-professional-image/
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