The
experience of sitting through a truly terrible presentation is nearly
universal. The dozens of identically-themed PowerPoint slides stacked
with text, the useless handouts, the tense, miserable minutes of silence
during the time allotted for Q&A--presentations rarely energize a team
or allow the speaker to fully display the depth of their knowledge.
Most people
have attended one of these monstrosities and, whether anyone would willingly
admit it or not, quite a few of us have likely also given one of these anemic
performances.
So how can
you ensure you never find yourself flailing while packed room blinks back at
you?
The experience of sitting through a truly terrible presentation is nearly
universal. The dozens of identically-themed
PowerPoint
slides stacked with text, the useless handouts, the tense, miserable
minutes of silence during the time allotted for Q&A–
presentations rarely
energize a team or allow the speaker to fully display the depth of their
knowledge.
Most people have attended one of these monstrosities and, whether anyone
would willingly admit it or not, quite a few of us have likely also given one
of these anemic performances.
So why are smart,
talented people routinely giving lackluster presentations?
“People in business are actually quite expert in their subject matter,” says
Joey Asher, author of 15 Minutes Including Q & A . “The reason they
give these long traditional presentations is because that’s the way they
think they’re supposed to do it, that’s the way their boss does it.”
And however informed and charismatic the speaker may be, presentations are
nerve-wracking. They’re also a central part of contemporary professional
communications, but few of us have devoted the time necessary to mastering
excellent delivery.
“We don’t take presentations as seriously as we should,” says Dan Roam , author
of Show and Tell: How Everybody Can
Make Extraordinary Presentations. ”It’s like a martial art.
When someone is really good at it, it looks effortless, and you don’t see the
practice that goes into making it look effortless.”
So how can you ensure you never find yourself flailing while packed room
blinks back at you?
Image courtesy of Dan Roam.
Focus On Your Audience – And Tell Them The Truth
Presence is the ultimate balancing act: Everyone wants to put on a good
face for their audience ,
but beware of appearing like you’re pedaling as-seen-on-TV snake
oil.
“The moment the audience senses there’s something false about us,” says
Roam, “there’s going to withhold that trust, and it’s hard to win back.”
Asher recommends eye contact –the kind you’d give to someone in a
one-on-one conversation–as a way to convey measured energy and attention
throughout your presentation.
“Most people in business don’t make the kind of eye contact that they think
they’re making, says Asher. “The kind of eye contact I’m talking about is the
eye contact you make when you’re having dinner with a close friend and talking
about something you care about.”
“Half As Long Is Twice As Good”
Brevity isn’t just “the soul of wit,” it’s what’s going ensure that your
audience’s attention span makes it to the finish line at the same time your
presentation wraps up–not before.
“Ask
yourself, ‘If I can only remember three things, what must I remember?’” says
Asher. “Boil it down to three six-word bumperstickers. Build the message around
those three.”
Turn Your
Anxiety Into An Advantage
Nervous
about speaking in front of a group? That’s fine–so is everybody else.
“Everybody
that I know has moments of anxiety before they get up on stage or take the
microphone,” says Roam. “Anybody who says they don’t is George Clooney —or lying.”
Roam says
that learning to harness our nerves can be the key to gauging how ready we are
to give a presentation. A few butterflies are a natural reminder that we’re
doing something stressful, whereas overwhelming fear and stress could be a red
flag that we haven’t done enough to prepare.
The remedy,
says Roam, is to practice, as much as possible, in an environment as similar to
the one in which you’ll be speaking as is feasible. And don’t worry if
you don’t have a photographic memory–reciting your talk is a great way to
appear stiff, and should you get derailed it makes recovery that much tougher.
“Memorizing
is a mistake,” says Roam, “but familiarizing is essential.”
Bring
PowerPoint Into Present Day
Arduous
presentation experiences frequently get pinned on PowerPoint but don’t be
fooled–Asher and Roam agree the error almost always lies with the user.
Keep your
audience alert with clean slides that bear no more than one “headline” idea,
one piece of text in support (or none at all) and one image. Typing the entire
transcript of your remarks into slides is the fastest way to lose your
listeners.
Say It With
Pictures
Roam says
bolstering a presentation with dynamic, appropriate imagery is a must to keep
your audience thinking.
“If I’m
continually providing your eye with something interesting to look at, and if I
can keep it moving, I can keep your mind occupied for hours.”
To maximize
that interest, vary your images among photographs that speak to your ideas;
diagrams, maps, or charts that support factual information; and, if you feel
capable, hand drawings.
Don’t
Condemn Q & A To Ten Minutes At The End
Question and
answer has long languished at the end of lengthy presentations, where it’s all
but guaranteed to get little-to-no-attention while weary listeners eye the
exits and the presenter sways nervously.
Asher says
the era of the one-sided presentation is over–that’s just not how people are
used to interacting anymore, and trying to force them into that format is a
great way to kill the energy in a room.
talking for
20 minutes and having your last slide say, ‘Any questions? ‘ you should invite people to jump in
and ask questions at any time. It should be a conversation back and forth.”
By keeping
your presentation short and devoting equal
time to questions, says Asher, you can “really connect with what the
audience’s true needs are.”
http://www.forbes.com/sites/kathryndill/2014/05/01/never-give-a-boring-presentation-again/2/
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