University of Euroregional Economy in Józefów
Wishes to invite all students for International Science Seminar on "Brand Communities"
Speaker: Assist.Prof. Selda BAŞARAN ALAGÖZ from Karaman, Turkey
Date: April 23rd, 2012
Venue: Józefów, Poland
BRAND COOMUNITIES IN THE AXIS OF SOCIALIZING CUSTOMERS ASSIST.
PROFESSOR SELDA BASARAN ALAGOZ stressed on many key areas such as :
Brands loyalty
Product quality
Marketing Communication
Brand image
Product identity
Global market
Social customer and brand communities
Powerful market
Four phases of community relations:
1.Customer and product
2.customer and brand
3.customer and company
4.customer and customer
For further details here:
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