Brand Communities in the Axis of Socializing Customers

University of Euroregional Economy in Józefów

Wishes to invite all students for International Science Seminar on "Brand Communities"

Speaker: Assist.Prof. Selda BAŞARAN ALAGÖZ from Karaman, Turkey

Date: April 23rd, 2012

Venue: Józefów, Poland


BRAND COOMUNITIES IN THE AXIS OF SOCIALIZING CUSTOMERS ASSIST.

PROFESSOR SELDA BASARAN ALAGOZ stressed on many key areas such as :
Brands loyalty
Product quality
Marketing Communication
Brand image
Product identity
Global market
Social customer and brand communities
Powerful market
Four phases of community relations:
1.Customer and product
2.customer and brand
3.customer and company
4.customer and customer

For further details here: