Тhe SKOLKOVO book series


Тhe SKOLKOVO book series reflects advanced ideas in the development of economic thought, as well as presenting modern management trends.
The authors of these classic works of international business literature include Peter Drucker and Alan Greenspan among others. The series includes four main areas: applied educational literature, memoirs, classic works and books dedicated to non-standard approaches to business.

SKOLKOVO: The Russian Management Model"The Russian Management Model: Hidden Reflections"

"The Russian Management Model: Hidden Reflections" is a reflection on Russia's history and how that history set the scene for recent economic and political events as well as the environment managers work in today. The book provides a unique insight into the structural origins of Russia's reality. This approach can also be found in the edition's design - reflections in the traditional Russian samovar as well as the selection of photographs illustrating life in Russia through the period from 1900 to 2008.
The book is intended for all foreign readers interested in the history and managerial specifics of Russia. Moreover, the book will be a great supplement to a series of SKOLKOVO's Executive Education programmes, developed by the school for international companies working in Russia. This topic is also the headline of the SKOLKOVO Forum "Doing Business in Russia" that will take place in Moscow on June 4, 2008.

SKOLKOVO: The New Age of InnovationThe New Age of Innovation: Driving Cocreated Value Through Global Networks

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The strategy of a modern company has to fit adequately into the changed business environment. K.K. Prahalad, who is #1 in The Thinkers-50 rating and a famous analyst and professor of Michigan university M.S. Krishnan are sure, that the implementation of new digital technologies and globalization rapidly change the nature of every company.
In the new ecosystem of each business it is not so important to possess the resources, but it is of most importance to have access to them. That is why in order to solve any problem it is quite important to learn to attract the resources from any place of our world.
So when working on the strategy of the company, that is focused on long-term success, one has to take into account, that the modern consumer searches for individual approach and is not ready to put up with a role of a passive buyer. The core activity of any company today is to concentrate on each person, and each individual participates in creation of consumer value.
The book is addressed to those, who are interested in the details of strategy formation and in practical introduction of innovative approaches.

SKOLKOVO: Capitalism with Chinese CharacteristicsCapitalism with Chinese Characteristics: Entrepreneurship and the State

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Since the late 1970s the Chinese economy has been expanding at a phenomenal rate. What mechanisms has it used to do so? Will China leave today’s economic leaders behind any time soon? Does the country have capitalism and a free market? These and other questions are the subject of much debate in business circles worldwide, and stories about the Chinese miracle are multiplying daily.
The author of the book, Professor Yasheng Huang, teaches political economy and international management at MIT Sloan School of Management, where he runs a “Chinese laboratory”. In this book, he debunks various incorrect perceptions about the Chinese phenomenon by carefully analysing the country’s economic policy over the last 30 years. The research is based on a rich body of information: government and bank documents, information from the Chinese office of national statistics, and various inside sources.
The book is aimed at businesspeople, economists, political observers and everyone interested in investing in the country’s market or entering into a partnership with a Chinese company.


SKOLKOVO: Imagining IndiaImagining India: The Idea of a Renewed Nation

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This book is about India, its problems and its prospects. Nandan Nilekani, co-chairman of the board of directors at Infosys Technologies Ltd, India’s largest software company, conducts an intriguing and impartial analysis of the economy, politics and culture of his country through the prism of the fundamental ideas that defined its face in the past and continue to do so today.
India is striving to become a global leader, but has still not fully realised its vast potential. The book uncovers the ideological battles related to caste, higher education issues, and the reform of labour relations.
The book is aimed at businesspeople, economists, political observers and everyone interested in the India of today and the future.

SKOLKOVO: Bloomberg by BloombergBloomberg by Bloomberg

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Michael Bloomberg is a cult figure for many businesspeople. Not only because he is an illustrious figure, a billionaire, one of the richest people in the world, the mayor of New York, and the creator and owner of the Bloomberg information agency, a leading supplier of financial news worldwide. For many, the name Bloomberg is synonymous with innovation, enterprise and a non-standard but extremely balanced approach to business. In his book, Michael Bloomberg recounts how he has managed to achieve everything that he has done and tells the story of his life and company.

SKOLKOVO: The Age of Turbulence: Adventures in a New WorldThe Age of Turbulence: Adventures in a New World

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This book by Alan Greenspan, former Chairman of the Federal Reserve of the USA for over 18 years, is different to most memoirs which tend to be written by people who are no longer active in the field of politics or by government figures. Instead, this book is a global economic analysis, at the heart of which lies his personal experience and outlook as a constant defender of the market system. For this reason, the book is made up of two sections. The first section shows the personality of the author and presents his viewpoints, while the second section is a conceptual basis for understanding the global economy in which we live today. The book examines the most important elements of the developing global environment: management principles dating back to the age of the Enlightenment; the energy infrastructure; global financial imbalances and fundamental changes to world demographics, with the threat of further developments in this field; concern as to the fairness of the distribution of wealth. The author concludes by giving his view of the world economy in 2030.

SKOLKOVO: Classic DruckerClassic Drucker

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The works of Peter Drucker, who has become a classic author in his own lifetime, have not only retained their scientific relevance, but they continue to be of practical use to leaders all over the world. The main message of all of Drucker’s works is a call to focus on those issues which the success of a company really depends upon. This approach ensures the efficiency of businesses, management, decision-making and innovations. The scale and accuracy of his vision, the depth of analysis and his aphoristic language means that the author’s views are convincing and fascinating, while the book remains easy-to-read and enjoyable for the reader.

SKOLKOVO: Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise PerformanceHostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

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Our whole life is peppered with conflict. We are taught to avoid such conflicts, but George Kohlrieser, an expert in management psychology, a consultant and former negotiator, believes that we cannot turn our back on conflict. It is only by working through conflict that we are able to solve the most complex situations which arise both in business and in our personal lives. To use Kohlrieser’s terminology, “being a hostage” means feeling that you have been caught in a trap along with a sensation of impotency and helplessness. And this is when you can successfully use tried and tested methods which are put into practice when working with kidnappers. In order to resolve conflict, you should not ignore the problem. You need to determine what the problem is and examine it in detail. You must never think like a hostage and resign yourself to being the victim. You need to take advantage of the vast possibilities involved in dialogue and working together, based on the principle of mutuality.

SKOLKOVO: The Culture CodeThe Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

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Why are the headlights on American jeeps round? Why is the idea of making cheese from pasteurised milk doomed to failure in France? Why does the same advert have to be different in America, Germany or France? Because the perception of any item, phenomenon or concept, be it a car, food, relationships between people or even the country itself, is the product of very different childhood impressions and this perception lies within the deepest part of the brain, the part which is responsible for survival. The secret meaning of various images within each culture is very different. It is a type of lock which is opened with a code – a cultural code.  The study of cultural codes has led psychologist Clotaire Rapaille to the world of business where his knowledge has been of immense practical use. His cultural codes theory has earned the renown it deserves and forms the basis of this masterpiece of scientific literature.

SKOLKOVO: Inside the Economist’s MindInside the Economist’s Mind: The History of Modern Economic Thought, as Explained by Those Who Produced It

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The book comprises the set of candid interviews with top economists, representatives of contemporary economic science. Such names as Paul A. Samuelson, Vasily Leontiev, Milton Friedman, Robert Lucas and others are recognized worldwide and do not need introduction. The book offers a perfect opportunity to learn expert opinion of these outstanding personalities on the most acute and sharp questions of economics and politics and to look at the whole economic science with a new angle.
The book is extremely informative – it actually presents an outline of the milestones of the major economic theories that appeared in the last fifty years.
This edition will be useful for those learning or interested in the world economic tendencies.

You can order the books from the "SKOLKOVO" series on the website "Alpina Publishers".

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